Shreyas Iyer named brand ambassador of InCred Group

InCred, a financial services group, has announced its partnership with cricketer Shreyas Iyer. The partnership will feature marketing campaigns with Shreyas Iyer, highlighting InCred’s focus on accessible and transparent financial services. InCred aims to enhance financial awareness and support individuals and businesses across India.

Bhupinder Singh, founder and group CEO, InCred, said, “We are proud to welcome Shreyas as InCred’s new brand ambassador, following the legendary Rahul Dravid. Shreyas’ fearless mindset and unwavering determination complement InCred’s brand promise of helping individuals achieve their financial goals with absolute confidence. Together, we look forward to empowering more people to rise beyond the ordinary.”

Expressing his enthusiasm for the partnership, Shreyas Iyer said, “In cricket, everyone has a view but when it comes to finance a few command the understanding. I'm thrilled to team up with InCred, a class-leading financial services provider - to spread awareness about finance and their game-changing financial products.”

Speaking on the announcement, Radhika Zingade, group head of marketing, InCred said, “Sports and particularly cricket, has been a big part of our brand's DNA. Shreyas Iyer brings a versatile style and ability to adapt, anchor and accelerate the innings when needed, much like the role InCred plays in the lives of its customers. Together we are surely poised to hit the ball out of the park.”