The personalised feature gives the listeners unique insights about their musical habits in a shareable ‘Story’ format.
There are more than 356 million Spotify users globally, who stream music, podcasts and playlists almost on a daily basis. To tip its hat to people's unique listening habits, Spotify has launched 'Only You', a global campaign complete with an in-app experience and personalised playlists, that celebrates individuality.
The campaign is similar to the audio streaming service's 'Spotify Wrapped' - which releases in December every year, summarising what music the users have listened to, throughout the year. A press note mentions that 'Only You' is all about celebrating how users listen.
Spotify users can access their 'Only You' experience from the app's home screen. When they tap on it, they are taken to a 'story'-esque shareable experience, which shows data about how the person listens to music.
Some of the facts that 'Only You' shares include the song year (when is the music from? This part of the experience shows how a user has musically travelled through different time periods), time of day (the content you listened to at certain times) and genres/topics (a combination of music and podcast genres).
Once the users walk through the entire experience, they will receive new personalised playlists that are part of the 'Only You' journey. You can find them even after the campaign is over in the Only You hub on the app.