Sprite becomes billion-dollar brand In Indian Market

Global soft drinks major Coca-Cola Company on Tuesday said its lemon and lime-flavoured soft drink Sprite has become a billion-dollar brand in the Indian market.

The company has recorded a "strong" volume growth in its India business in the third quarter of 2022, helped by its sparkling soft drinks portfolio and fruit drink brand Maaza.

During an earnings call, while speaking on the performance in the Indian market, Coca-Cola Company Chairman and CEO James Quincey said, "Trademark Coke delivered strong growth through effective execution and occasion-based marketing."

"We drove 2.5 billion transactions in India at affordable price points through the expansion of returnable glass bottles and single-serve PET packages," he noted.

In the first half of 2022, Coca-Cola continued to strengthen as it gained share in sparkling offerings, he added.

"Sprite has grown to become a billion-dollar brand in the market, driven by the success of locally adapted, occasion-based global marketing campaigns and screen time," said Quincey.

Earlier in January this year, Coca-Cola had said its Indian soft drink brand Thums Up had become a billion-dollar brand in 2021. India is the fifth-largest market for Coca-Cola globally.

For the three months that ended September 30, 2022, overall, Coca-Cola Company's unit case volume grew by 4 per cent. Its developed markets grew in the mid-single digits while developing and emerging markets grew in low single digits.

"Growth in developed markets was led by Western Europe, Mexico and the United States, while growth in developing and emerging markets was led by India, China and Brazil," said an earnings statement from the Atlanta-headquartered firm.

Its sparkling soft drinks grew by 3 per cent, "primarily led by India, Mexico and China," it said. Nutrition, juice, dairy and plant-based beverages also grew, led by Minute Maid Pulpy in China, Maaza in India and fairlife in the US market.

"Our business is resilient amidst a dynamic operating and macroeconomic environment. We are investing in our strong portfolio of brands, which is a cornerstone of our ability to deliver long-term value for our stakeholders," Quincey said