afaqs! news bureau
Marketing

Swiggy One to offer unlimited free food and Instamart deliveries, discounts, and more

The new membership plan will cost Rs 299 for the first three months and Rs 899 for a year.

Online delivery brand Swiggy has announced a new membership program that, for a flat fee, offers free food deliveries and a range of discounts.

It is called Swiggy One.

It is a single-tier membership program that offers unlimited free deliveries from over 70,000 popular restaurants along with unlimited free Instamart deliveries on all orders above Rs 99. Additionally, members can avail of extra discounts of up to 30 per cent on their food orders from partner restaurants. Swiggy One will soon extend its members discounts on Genie deliveries as well.

Currently, Swiggy One membership is being offered at an introductory price of Rs 299 for the first three months and at Rs 899 for 12 months which means, a member will spend just Rs. 75/month for the annual plan. The program is currently live in four cities including Lucknow, Pune, Trivandrum and Vijayawada, and will expand to all 500+ cities in the next two weeks.

All existing Swiggy SUPER members will automatically be upgraded, free of cost, to the Swiggy One program for the remaining period of their active subscription. They will also get a complimentary month-long extension on their existing plan to experience the benefits that Swiggy One has to offer.

Anuj Rathi, SVP Revenue and Growth at Swiggy said, “With a mission to deliver unparalleled convenience to consumers, we have launched and grown our offerings across food delivery, express grocery and other offerings. The newly launched Swiggy One program brings all these convenience offerings under a single membership plan delivering immense financial savings to regular Swiggy users. We are excited to witness this new offering delight our consumers every single time while offering outstanding value and convenience.”