Ventes Avenues expands focus on data, CTV & martech

Ventes Avenues has announced an expanded focus on first-party data collaboration, connected TV (CTV) ecosystems, and marketing technology as part of its evolving strategy in the digital advertising space.

The move comes as the digital advertising industry adapts to privacy regulations, declining third-party cookie reliance, and growing demand for measurable cross-channel campaigns.

The company also confirmed a leadership transition. Niloufer Dundh has stepped down from operational and board responsibilities following a mutually agreed transition. Ventes Avenues will now continue under the leadership of Balamurugan Mani and Fauzan Abdul Rahim.

The organisation said it is moving toward a product-led model with increased emphasis on technology integration across media, data, and campaign execution.

Talking about the transition, Balamurugan Mani, said: “The advertising ecosystem is moving toward greater accountability, transparency, and data ownership. Our focus is on equipping brands with structured first-party data frameworks, access to premium supply, and technology-enabled execution that supports measurable growth.”

Fauzan Rahim said: “Influencer and creator-led marketing is no longer a standalone channel; it has to integrate seamlessly with broader media and performance frameworks. We are building technology that enables brands to manage creators, media, and measurement within a single, structured environment.”

As part of the shift, the company plans to strengthen its capabilities across first-party data collaboration, connected TV inventory access through OEM partnerships, and a proprietary demand-side platform designed for cross-channel campaigns.

Ventes Avenues also operates an influencer marketing platform, Social Tweebs, focused on creator discovery, campaign management, and performance measurement.

The company works with brands across sectors, including e-commerce, fintech, gaming, consumer technology, and digital services, and continues to develop technology infrastructure and partnerships across India and other markets.