When a mail from Zomato’s distribution team landed up in our inboxes

Zomato’s latest email starts off the same way that most official emails do – asking if it finds the receiver well. It goes on to tell the user that the leading food delivery company was taking the opportunity to let them know how special they are, in these trying times.

Framed like a long-form letter, it is written in simple language and is an example of a branded communication that puts the customers at the centre of it. The letter ties back to Zomato’s primary business offering – food delivery. It mentions that it has been gratifying for the company to help keep the users safe by delivering food to their homes.

“Your orders, ratings and smiles have not only helped us stay busy during the (COVID) pandemic, but also helped our families survive it – for that, no amount of thanks is enough,” reads the letter.

Despite the second COVID wave, the mail ends on a positive note, asking the users to give the team a ‘chance to make you happy’. It also requests the users to stay indoors, safe, and be patient.