The latest emailer campaign lets people know that they can order healthy, immunity boosting foods on the platform.
Since 2020, boosting immunity has been a topic of interest with people. In its latest emailer campaign, Swiggy highlights its partnership with the health and fitness app Healthifyme to inform patrons that they cna order immunity boosting healthy food from the platform.
The email mentions that the meals sold on Swiggy's immunity booster hub have all been certified by the health experts at HealthifyMe. HealthifyMe is an app that allows users to track the food they eat and measure its nutritional content. HealthifyMe is a lifestyle app which also has options to measure the amount of water a user drinks and the amount of calories burned during a workout.
The meals found on Swiggy's app under the Immunity Boosters section feature handpicked healthy dishes from nearby restaurants. While placing an order, users can also see the nturitional value of the food item such as amount of protein, number of calories etc.