AdGlobal360 wins integrated digital mandate for Hisense India

AdGlobal360 (AGL), the MarTech company and a member of Hakuhodo International has been appointed as the integrated digital marketing partner for Hisense India, including Toshiba TV, which operates under the Hisense umbrella. 

As part of this mandate, AGL will lead the brands’ digital charter across social media management, performance-driven media campaigns, and influencer collaborations. The engagement is designed to deepen consumer connect, amplify brand storytelling, and drive tangible business outcomes in an increasingly competitive and digitally led consumer electronics market.

Reinforcing Hisense’s focus in India, Pankaj Rana, CEO of Hisense India, said, “As the Indian market continues to evolve digitally, building a meaningful presence across platforms is essential to how we engage today’s consumer. We’re pleased to partner with AdGlobal360 to sharpen our digital focus and bring agility and consistency across all consumer touchpoints.”

Commenting on the win, Rakesh Yadav, CEO of AdGlobal360, added, "Hisense India including Toshiba TV represent a powerful blend of global legacy and local ambition. As their digital partner, our approach will be anchored in delivering consistency, creativity, and measurable impact across every digital touchpoint, building long-term consumer relevance in a fast-moving category."