AdLift bags SEO and content marketing mandate for Apna.co

AdLift, a global digital marketing agency (now part of Liqvd Asia), has announced that it has been awarded the SEO and content marketing mandate for Apna.co, a leading Indian job platform.

This partnership will see AdLift leading SEO and content marketing efforts to support Apna.co’s goals around improving online visibility, user engagement, and lead generation.

AdLift will support Apna.co in strengthening its organic growth through SEO strategy, keyword research, on-page and off-page optimisation, and content development. The agency will also use data-driven insights and performance tracking to refine campaigns over time.

“We are excited to collaborate with Apna.co to amplify their digital presence and help them engage with millions of job seekers and employers across India,” said Prashant Puri, co-founder & CEO, AdLift. “Our team is committed to delivering results-driven strategies that align with Apna.co’s growth ambitions.”

Prakash Acharya, growth marketing lead, Apna.co commented, “We’re delighted to partner with AdLift to strengthen Apna’s digital outreach and user engagement in India's competitive job market. AdLift’s strategic expertise in SEO and data-driven digital marketing strongly complements our technology-driven approach, including leveraging AI, to deliver career opportunities at scale.”

“Through this collaboration, we aim to significantly enhance our online presence, drive meaningful user acquisition, and support sustained growth. Together, we look forward to further empowering job seekers, businesses, and enterprises by making career advancement seamless and accessible,” he added.