AdLift wins paid media duties for Aspero

AdLift, a global digital marketing agency (part of Liqvd Asia), has been awarded the paid media mandate for Aspero, a platform for fixed-income investments.

Aspero, a SEBI-registered Online Bond Platform Provider (OBPP) has partnered with AdLift to boost Aspero’s digital growth, leveraging data-backed paid media strategies to reach and convert high-intent audiences.

“Aspero is solving a real need in India’s investment ecosystem, and we’re thrilled to be part of their journey,” said Prashant Puri, CEO & Co-Founder of AdLift. “Our team is focused on driving performance that scales by using sharp audience insights and dynamic campaign adjustments. We look forward to delivering results that support Aspero’s bold ambitions.”

Under this engagement, AdLift will manage campaign planning, execution, optimisation, and performance analytics to boost visibility and customer acquisition across key digital and offline channels.

Aspero Markets echoed this excitement. “At Aspero, our mission is to make fixed income investing a household choice in India. We want to empower retail investors to choose stable options like corporate bonds and FDs with confidence through better education, transparency, and access.

We’re excited to partner with AdLift to leverage their deep expertise in the media ecosystem and focus on driving business outcomes to help us reach the right audience more effectively as we scale,” said Arwal Dhar, marketing director, at Aspero.