Curry Nation wins integrated communications mandate for JAIHIND

Curry Nation, an independent integrated advertising agency, has won the integrated communications mandate for JAIHIND, a departmental store chain catering to men’s all fashion needs.

As part of the mandate, Curry Nation will be responsible for managing digital communities, maintaining consistent brand messaging, running campaigns, analysing data, and building customer relationships.

Speaking on the partnership, Dinesh Jain, chief managing director, JAIHIND said, “The process followed by Curry Nation of understanding our business inside out is something commendable. The thoroughness of the research across markets, understanding our operations, customers and the resultant ideas that were generated was an act of perfection. While we knew we were on to something as we went along with the flow, the conclusions made us see the whole being and not just parts.”

“Our aim is to excel in the garment and textile sector by consistently outperforming in terms of quality while staying equipped with the latest in fashion offerings that elevate the style factor for all customers, cutting across social and financial boundaries”, Jain further added. 

Nagessh Pannaswami, founder, Curry Nation commented, “The UNLIMIT workshop is one of our tools for the client and agency to acclimatise each other across functions and as the name suggests, to provide a platform for uninhibited breakthrough ideation on the business, the brand and the product. It ends with everyone taking home some food for thought on relooking at the business and the brand.”