Dr. Willmar Schwabe’s Dizester assigns creative mandate to Hakuhodo.Wyng

Hakuhodo.Wyng, the creative brand agency from Hakuhodo India, has won the mandate of Dizester, a digestive health brand from Dr. Willmar Schwabe India, following a competitive multi-agency pitch.

Under this expansive partnership, Hakuhodo.Wyng will spearhead the creative strategy and integrated communications for Dizester Herbal—a herbal digestive tonic—and Dizester Granules, a gentle Ayurvedic alternative to conventional laxatives. The mandate spans strategic planning, creative development, digital amplification, BTL and retail activations. Focused on key markets such as Delhi, Punjab, Haryana, Uttar Pradesh, Rajasthan, and West Bengal, the strategy is being designed to broaden consumer engagement and amplify retailer relationships with sharper on-ground activations.

Nitin Kumar, brand manager, Dizester, said, “Dr. Willmar Schwabe is a leading brand in the homeopathy and phytopharmaceuticals and is now strengthening its position in the herbal category with Dizester Herbal. Partnering with Hakuhodo.Wyng gives us a team that not only understands the dynamics of the wellness space but also brings strong creative thinking to help us stand apart in a crowded market. We look forward to building a meaningful and impactful brand journey together.”

Shobhit Mathur, managing partner, Hakuhodo.Wyng, added, “At Hakuhodo, our philosophy is to see ‘sei-katsu-sha’—people—as whole human beings, not just consumers. With Dizester, we aim to move beyond functional, problem-solution narratives and create a brand world that feels emotionally resonant, culturally grounded, and creatively distinctive. This is where we thrive—at the intersection of human insight and bold storytelling.”