Famous Innovations to lead communications for World Pickleball League

Famous Innovations has bagged the social media mandate for the World Pickleball League (WPBL), a franchise-based professional league dedicated to the rapidly growing sport of pickleball.

With pickleball making waves globally and picking up momentum among younger Indian audiences, WPBL is positioning itself at the intersection of competitive sport, community culture, and entertainment.

Famous Innovations has been appointed to lead the content and digital strategy for WPBL. The agency’s responsibilities span end-to-end content strategy, real-time storytelling, social-first video formats, and trend-led engagement, influencer activations, and day-to-day management of WPBL’s digital channels.

Gaurav Natekar - founder & CEO, World Pickleball League said: “We’ve always believed that building a modern sports league isn’t just about the game on the court - it’s also about the stories, the energy, and the culture you create around it. As WPBL works on building the Pickleball ecosystem in India into a way of life, we are committed totalling with partners that share our enthusiasm and vision. With their understanding of digital, content and culture, Famous Innovations is well positioned to help us shape a league that’s bold, fresh and deeply rooted in community.”

Commenting on the win, Shiv Sethuraman - chief transformation officer, Famous Innovations said, “We’re thrilled to be working with WPBL to shape the voice of one of India’s most exciting new sporting ventures. As an agency, we’ve always loved the energy and emotion that sports brings to the table — and we see WPBL as a unique opportunity to build a cultural movement, not just a league. It’s not every day that you get to define a sport’s presence from the ground up, and we’re all in.”