Gozoop Creative Digital unveils new campaign for Simply Fresh cooking oil

Gozoop Creative Digital, part of Gozoop Group, announced the latest campaign for Simply Fresh, one of India’s leading cooking oil brands from the BN Group.

View this post on Instagram

A post shared by GOZOOP Group (@gozoop)

The #RakhoIraadeFresh campaign aimed to crowdsource inspiring stories and provide a platform for changemakers. The campaign encouraged individuals to share their purpose and contributions to their communities. Gozoop Creative Digital handles Simply Fresh’s digital marketing, social media, TV commercials, print ads, influencer collaborations, in-store promotions, and OTT advertising to strengthen brand identity and audience engagement.

Kiran Giradkar, CMO, BN Group, stated, “Rakho Iraade Fresh’ campaign has been a result of Gozoop's passion for authentic storytelling and deeper understanding of our vision. We hope this campaign will create a strong emotional connection with our audience and drive meaningful conversations. We are excited to introduce a few more IPs to amplify Simply Fresh’s mission of inspiring societal change.”

Speaking about this dynamic partnership, Amyn Ghadiali, country head - India, Gozoop Creative Digital said, “At Gozoop Creative Digital, we believe that communication must drive business impact. Our philosophy to Break the Box ensures we create work that matters. Working on Simply Fresh campaign has been a fulfilling journey, anchored in a shared vision to grow the brand through meaningful communication, showcasing our commitment to crafting brand stories that inspire while delivering tangible results. We look forward to help Simply Fresh unlock new avenues of growth and success.”

The Simply Fresh is the second major campaign launched by Gozoop Creative Digital from the BN Group, following Nutrica.