GreenHonchos wins digital mandate for Blackberrys

Blackberrys Fashion, the premium menswear brand, has entered into a partnership with GreenHonchos to accelerate its D2C commerce growth journey. 

As part of the collaboration, GreenHonchos will assist Blackberrys in integrating its legacy offline presence with a dynamic online strategy. This includes optimising the brand’s website for better user experience, refining performance marketing strategies, driving content-to-commerce journeys on social media and online discovery platforms, and utilising AI-driven insights to personalise customer journeys and optimize product visibility.

Paritosh Bindra, head of eCommerce at Blackberrys, expressed enthusiasm about this collaboration, stating, "With over three decades of revolutionising the Indian fashion industry, a diverse blend of craft & tech centric product portfolio, and a nationwide omnichannel presence, we believe that the brand has the potential to grow manyfold in the D2C retail space. In our evaluation process, GH came across as a thorough and professional enabler with strong use cases of scaling retail brands online, and we are optimistic about our partnership with them to unlock the growth potential of our business online." 

Navin Joshua, founder & director of GreenHonchos, echoed this sentiment, saying, “We are delighted at the opportunity to power the digital commerce growth journey for Blackberrys, a brand that perfectly blends craftsmanship, innovation, and style. Both GreenHonchos and Blackberrys share a common goal: to scale the brand profitably online, seamlessly merge the offline and online retail experience, leveraging digital technology to create a unified, efficient, and engaging experience for customers.”

With the growing prominence of digital commerce and its impact on the overall omnichannel retail, this collaboration enables Blackberrys to take advantage of GreenHonchos' comprehensive eCommerce solutions. GreenHonchos will play a pivotal role in solidifying Blackberry's position as an omnichannel leader, unlocking new growth opportunities in the digital world.