Medusa Beverages taps One Source for brand communication strategy

Medusa Beverages, a premium beer company, has announced its partnership with One Source, an integrated marketing consultancy. The collaboration will focus on reputation management, strategic communication, and amplifying Medusa Beverages’ brand presence across key markets.

Founded in 2017, Medusa Beverages entered the Indian beer market with a mid-strength beer at 5.9% alcohol content to meet changing consumer preferences. In six years, it has become the third-largest beer brand in Delhi with a 7% market share. Its portfolio includes Medusa Beer, Medusa Air, Medusa Premium Strong Ale, and a collaboration with Warner Brothers for Medusa House of the Dragon Beer. At One Source, Dyutiman Basu will lead the account, reporting to Honey Mehra and the national corporate communication team.

“At Medusa Beverages, we have always believed in pushing boundaries and creating a unique beer-drinking experience for our consumers. As we continue to expand our footprint, our partnership with One Source will enable us to craft compelling narratives, engage with our audience more effectively, and strengthen our position as a category leader in the industry,” said Avneet Singh, founder and CEO, Medusa Beverages.

Sandeep Rao, managing director, One Source, added, “Medusa Beverages is a brand that has redefined the beer-drinking culture in India. Our approach as a consultancy is to align with our partners’ business objectives and drive impactful communication strategies. We are excited to work with Medusa Beverages and look forward to building a strong, resonant brand story that connects with beer enthusiasts across India.”