PHD India bags Atomberg’s integrated media mandate

PHD India, part of the Omnicom Media Group (OMG), has won the integrated media mandate for Atomberg, a smart home appliances company. The win follows a competitive multi-agency pitch, with PHD India taking over the reins from the incumbent agency, Madison. As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions and will be managed out of its Mumbai office.

Speaking of the partnership, Arindam Paul, Founding Member & CBO at Atomberg, shared, “At Atomberg, we strive to add value to our consumers’ lives by spotting and solving invisible challenges. This curiosity fuels our innovation and is at the core of all our offerings. It’s the combination of our curiosity to solve everyday challenges and our love for technology that shapes products designed to bring more ease and efficiency into daily life. As we grow and reach more households across India, we’re glad to have PHD India on board. Their strategic expertise will enable us to amplify our reach and drive meaningful impact.”

Echoing this sentiment, Monaz Todywalla, CEO of PHD India, said, “Atomberg’s commitment to consumer’s lives through innovation is truly what sets itself apart. More than a partnership, this is a shared pursuit of progress. We’re proud to stand beside them as they continue shaping the future.” The partnership comes at a time of rapid growth for Atomberg as it continues to expand its footprint and product portfolio. With a strong focus on innovation and sustainability, the brand is aiming to capture a larger share of the