PVR INOX Pictures partners with Chord for creative marketing

PVR INOX Pictures has expanded its partnership with Chord, a creative agency under the 1702 Network, to enhance its digital presence. The collaboration aims to improve the cinema brand’s social media strategy and build community-focused digital experiences to engage moviegoers across platforms.

The focus is on expanding beyond film promotion to create shareable content, engage audiences in cultural conversations, and build online communities around cinema.

“At PVR INOX Pictures, our vision has always been to create experiences that resonate both inside our theatres and beyond,” said Dharmesh Datta, vice president, PVR INOX Pictures. “Our renewed association with Chord stems from a shared belief in storytelling that transcends screens and showtimes. Their deep understanding of our audience, culture, and energy makes them an ideal partner for the next chapter of our digital journey.”

“PVR INOX Pictures is more than a brand, it's a living, breathing part of India’s cultural fabric,” said Shivangi Shekhar, founding partner and chief of strategy and creative at Chord. “At Chord, we don’t just manage platforms, we architect digital ecosystems that adapt, respond, and scale. With PVR INOX Pictures, we’ve aligned on a vision to build agile content strategies rooted in culture, powered by community, and designed for real-time impact. This isn’t just marketing; it’s a movement of meaningfully engaged cinema lovers across every screen they touch.”