Smoke Lab onboards Actimedia PR & digital as communications partner

Smoke Lab, India’s first premium homegrown vodka brand from the NV Group, has set the ball rolling to expand its domestic and global footprint. To support this journey, the brand has onboarded Actimedia PR & Digital for its overall communications mandate.

 Globally, Smoke Lab Vodka is the NV Group’s flagship brand with a strong presence in the US and in key markets in India. The brand is currently on an expansion spree across the UK, EU, and further in the U.S, while also marking its foray into new cities in India.

 “Since inception, we’ve kept our eyes on one goal — to create a world-class vodka brand from India. As we remain focussed on consolidating that vision, we are very happy to have Actimedia support us with their expertise and understanding of the lifestyle and business space,” said Varun Jain, Founder, Smoke Lab Vodka.

 Actimedia PR & Digital, a boutique lifestyle communications firm that has been in the business of changing brand perspectives for over 26 years, will lead Smoke Lab’s PR efforts in India while also fortifying its international visibility.

 As Smoke Lab enters an exciting, action-packed phase, repositioning itself both in India and globally, we are excited to assist in creating a fresh communications approach and strategy for the ‘Make in India’ brand. The brand not only has a great design aesthetic, it has also crafted some of the boldest, most authentic flavours of spirits from pure Indian ingredients. We look forward to amplifying their story through our multi-platform approach,” said Amitabh Saksena, founder and director, Actimedia PR & Digital.