Social Panga wins the marketing mandate for Neo by Nippon Paint

Social Panga has won the social media mandate for Neo by Nippon Paint, the painting services arm of Nippon Paint India. The mandate covers digital storytelling and campaign development to position Neo in the home makeover space.

The mandate is being handled by Social Panga’s Bengaluru office. Since onboarding, the agency has launched Neo’s topical campaign for World Painter Appreciation Day. The initiative introduced a professional identity kit, an improved onboarding process, and India’s first painter anthem to position the brand as a style-focused painting service.

As part of the mandate, Social Panga will drive integrated content across digital platforms. The collaboration also focuses on building Neo’s painter-facing identity and ecosystem to position the brand as one that supports both homes and painters.

Himanshu Arora, co-founder of Social Panga, said, “Neo by Nippon Paint isn’t just redefining home painting. It’s reimagining what a home makeover means for today’s generation. The brand has a bold vision and a deep respect for the people behind the process, and that’s what excited us. At Social Panga, we’re thrilled to partner with a team that sees painters as creators and homes as stories waiting to be told.”

“Bringing Social Panga on board to manage Neo by Nippon Paint's social mandate has been one of the best strategic moves for our brand. The team understood the brief to a T, resulting in a continuous stream of highly engaging content. A key highlight is their incredible responsiveness, which enables us to develop better creatives with remarkable speed. We believe this partnership will significantly enhance our ability to tell compelling stories to our audience,” said Bharat Raja, senior director – service marketing, Neo by Nippon Paint.