Teamology bags PR and media mandate for eyewear brand Rawbare

Teamology Softech and Media Services,  a digital PR consultancy, has been awarded the PR and media mandate for Rawbare, a premium eyewear brand. Rawbare has expanded its footprint across metros and other cities with both online and offline presence.

With this mandate, Teamology manages the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships. Moreover, the team creates powerful narratives that effectively convey the brand's message globally. This collaboration aims to elevate Rawbare’s visibility in competitive markets. Digital PR helps it to drive deeper engagement with its growing community of fashion-forward consumers.

Speaking about the partnership, Affan Ahmad, co-founder and CEO of Rawbare, stated: "Teamology provides the perfect PR strategy, supported by their creative team. We've been following their work and truly admire how they've helped numerous brands establish market dominance. With this partnership, we’re confident that Rawbare will reach new heights, both in India and internationally."Harpreet Singh, co-founder of Rawbare, added: “Partnering with Teamology is a strategic move to strengthen our brand presence. Their expertise in PR and creative approach aligns perfectly with our vision. We look forward to seeing how this collaboration helps Rawbare expand its reach and make a lasting impact in the eyewear industry."

Shahid Javed, co-founder of Rawbare, said: “We’ve always believed that branding goes beyond just visibility — it's about building a culture and emotional connection with your audience. We trust the innovative approaches of Teamology as they strengthen our connection with target customers. Their strategic moves have made them the perfect partner for our next growth phase.”Gulrez Alam, director at Teamology, added: “We feel honoured to collaborate with Rawbare — a brand that aligns perfectly with today’s demand for design and functionality. We focus on shaping clear brand messages and creating high-impact brand campaigns for Rawbare that drive meaningful engagement across all media platforms.”

This collaboration represents another milestone for Teamology, which continues to build a strong portfolio across Fashion, Fintech, FMCG, and Lifestyle sectors, cementing its position as a trusted growth partner for new-age brands.