The Other Circle bags PR mandate for The Astor Goa

The Astor Goa- an all-suite, design-forward boutique hotel nestled in the heart of Candolim - has appointed the homegrown communications and PR agency, The Other Circle (TOC) as its official PR and communications partner.

The partnership reflects TOC’s renewed focus on the hospitality sector. While the agency has since expanded its work across education, entertainment, lifestyle, fintech, and culture, it initially began by developing communication strategies for hotels, restaurants, and travel destinations. The collaboration with The Astor marks a return to this space, combining prior experience with current capabilities.

“Hospitality has always been our first love,” says Aakanksha Gupta, founder & CEO of The Other Circle. “The Astor Goa isn’t about being loud—it’s about being thoughtful. That kind of honesty is rare, and it’s exactly what drew us in. It reflects everything we believe in—design with depth, luxury with soul, and storytelling with sincerity. It’s not just a hotel; it’s a state of mind. We’re excited to help it find the audience it truly deserves.”

For Vikram Puri, managing director at The Astor Goa, the partnership felt instinctive. He says, “We built The Astor Goa on a simple idea: that real luxury today is space and time - and the freedom to use it the way you choose. Everything we’ve designed is to help our guests slow down, truly and fully unwind and savour thoughtful hospitality. TOC got that instantly. We are confident that their approach to storytelling coupled with insight-driven communication will help us grow our presence and bring The Astor’s narrative to life in a way that’s meaningful.”

As part of the mandate, TOC will craft and execute a layered PR and communications strategy for The Astor Goa—bringing together earned media, editorial storytelling, influencer engagement, digital conversations, and industry thought leadership.