V Spark to drive PR & Communications for UBON

V Spark Communications, a leading brand and communications consultancy, has secured the PR and influencer engagement mandate for UBON, a consumer electronics and mobile accessories brands. With this collaboration, V Spark will lead UBON’s national communication strategy while also deepening its visibility and engagement across Tier 2 and Tier 3 markets.

From handling all strategic media communications to executing immersive influencer campaigns, V Spark will not only generate noise but also build meaningful and measurable brand moments that connect UBON with India's rising tech-savvy audience.

“India’s next 500 million digital consumers are not confined to the metros - they live in cities like Kanpur, Surat, Bhopal, Patna, and Guwahati. Our goal is to establish UBON as a household name in these high-potential, under-tapped regions,” said Kanika Chhabra, founder, V Spark Communications. “By pairing regional PR along with influencer storytelling and the product-led narratives, we aim to make UBON not just visible, but culturally relevant across India.”

V Spark’s mandate will include a fresh storytelling approach to reflect UBON’s energetic, trend-driven DNA. From product launches and lifestyle positioning to strategic thought leadership and creator collaborations, the agency will curate conversations to put UBON at the intersection of tech, culture, and youth engagement.

The partnership also brings to life a creator-driven influencer strategy, working with micro and mid-tier influencers across platforms like Instagram, YouTube, and ShareChat, especially in vernacular languages, that ensures UBON reaches consumers where they spend time and trust content.

Lalit Arora, co-founder, UBON, commented, “UBON is not just a brand - it’s an experience of tech innovation that should be accessible to every young Indian. V Spark’s sharp understanding of regional storytelling and modern consumer psychology makes them an ideal partner in this phase of growth.”