Zuno General Insurance renews social media mandate with BC Web Wise

BC Web Wise has retained the social and digital mandate for Zuno General Insurance for the second year. The agency will handle digital strategy, creative communication, content, and platform engagement for the digital-first insurance brand.

The association began when Edelweiss General Insurance rebranded to Zuno. BC Web Wise managed the transition with a digital-first approach, launching Zuno’s first digital video commercial and leading the rebranding campaign across platforms. The agency helped define the brand’s identity and build its digital presence.

In 2023, BC Web Wise also conceptualised and executed Zuno’s flagship campaign, Zuno Driving Quotient. The campaign resonated strongly with digital audiences and marked a significant step into usage-based insurance.

Ketan Mankikar, head and vice president– marketing, Zuno General Insurance, said, “ Zuno was born from our conviction that insurance should be easy, friendly and transparent. We are reimagining insurance and  BC Web Wise has been  a key partner in bringing this conviction to life . They’ve been co-creators of the Zuno identity. From day zero of our rebrand to every campaign that followed, they’ve brought energy, agility, and a strong digital-first mindset. We’re excited to continue this journey together.”

Chaaya Baradhwaaj, founder and MD, BC Web Wise, added:“Zuno is the kind of brand every digital agency dreams of working with. Bold, experimental, and deeply connected to today’s audience. From strategy to storytelling, we’re proud to have helped shape something truly unique. This renewal strengthens our shared vision for what insurance communication can be.”

With the renewed mandate, BC Web Wise will continue to drive  Zuno’s digital presence through strategic content, campaign innovation, app-led experiences, and real-time storytelling.