J Vishwanath quits OOH firm, Serve & Volley as COO

He was with the company for three years and is still undecided about his next move

OOH firm, Serve & Volley’s soft-spoken chief operating officer, J Vishwanath has put in his papers and is currently serving his notice period.

Headquartered in Bangalore, Serve & Volley was founded in 1998 by Nitesh Shetty. The agency provides solutions from billboards to LED displays. The company has significant presence across the main line of the Delhi Metro Rail Corporation, Kolkata Metro Rail and has exclusive rights for advertising on SpiceJet.

Vishwanath has spent three years with the company. Regarding his move, he says, “Three years at a company is long time. I have not decided on my next move yet; but that will happen after March, which is till when I serve the notice period.” He states “personal reasons” as the cause for leaving Serve & Volley.

He has yet to decide whether he would continue in the dynamic, but volatile, out-of-home business, or shift out to another industry.

Vishwanath has three decades of work experience behind him, starting out as a management trainee with Voltas. Among other workplaces, he has also worked with an American organisation. Serve & Volley was Vishwanath’s first tryst with media. Prior to this, he held the position of general manager at a Bangalore-based real estate firm that he chose not to name.