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Executed by out of home agency OAP, the 21-day campaign is spread across Bengaluru over 44 media units.
ING Vysya took the out of home (OOH) route to promote its new scheme, ING FD+. Through the OOH campaign, the bank talks about easy routes to earn higher interests on ING FD+ without penalties and draws attention to its 'Best Rates + No Penalties' concept.
Overall, 44 media units are used to communicate the campaign message over various outdoor formats such as billboards and gantries across all major locations in the city, along with railway bridges and flyovers.
The campaign has been executed after carrying out research for consumer profiling and penetration levels to identify the target areas to reach out to the relevant audience in the most effective manner, in order to draw maximum eyeballs from the target group, who are willing to save the money in FD and yet want value for money, to drive footfalls to the nearest branch or sales channel.
Sonalee Panda, business head, wealth management and marketing head, ING Vysya Bank, says, "The OOH campaign executed by OAP not only helped to collate the sight of high visibilities that gave us valuable insights into our creative but we also received a lot of feedback from the public who are seeing it."
The 21-day campaign kicked off on June 11 across 24 sites in Bengaluru and was executed by Outdoor Advertising Professionals (OAP).