Using Chhota Bheem as inspiration, trained personnel appointed by Pogo teach kids basic self-defence techniques to protect themselves and those around them. The activation has been carried out across 550 schools in six cities.
Kids always try to imitate their favourite cartoon characters. They want to look like them and act like them. Taking this concept to the on-ground level, kids channel Pogo has launched a school contact programme, 'Chhota Bheem ka Fatafat Formula' that encourages kids to become like Chhota Bheem and fight evil bravely.
In Delhi, Chhota Bheem ka Fatafat Formula covers 80 schools. To add to the excitement, Chhota Bheem also makes a surprise visit at the schools and entertains kids with a special performance. Children are thrilled to see their favourite toon star and are eager to learn new techniques from Chhota Bheem himself.
Through this programme, Pogo aims to empower children and also impress upon them the importance of safety in day-to-day life, and impart basic self-defence techniques to school children.
Monica Tata, general manager, Entertainment Networks South Asia, Turner International India, says, "Pogo understands the influence that its shows and characters have on children and hence, has always aimed to engage them through various innovative and constructive initiatives. The idea behind this year's school contact programme is to not only to entertain kids but also teach them simple techniques to protect themselves and their friends from harmful situations, just like Chhota Bheem. School contact programmes are an excellent platform to bridge the gap between kids and their favourite channel and cartoons."