The 30 feet X 15 feet billboard is based on the idea of connecting with the world through MBlaze Ultra. The billboard showcases cut-outs of a dongle, a globe and the network strength symbol, back-lit by LED lights.
Internet is one of the easiest modes to stay in touch with the world. MTS has highlighted this idea over a 30 feet X 15 feet billboard on Gaurav Tower Flyover, J L N Marg in Jaipur, where it has displayed connectivity with the world through the MBlaze Ultra.
Speaking on the brief given to the agency, Sandeep Yadav, COO, Rajasthan Circle, MTS India, shares, "Our brief to the agency was simple - to showcase the power of MBlaze Ultra lighting the internet universe and also focus on the power of connectivity using social media. MBlaze Ultra is a premium category product. Hence it needed a distinct approach in terms of creativity representing a complete solution for all internet needs."
The major challenge while executing the billboard was to display the complete innovation to the public in a time frame of only three-four seconds. Hence, it was a key task to set the timer of icons flashing one after another within the available slot.
The outdoor innovation is executed by N S Publicity, while the creative agency for the campaign is Rediffusion-Y&R. The company plans to extend similar innovations across the state.