Red FM: Airborne!

The radio station has come up with an innovative billboard-cum-studio in Kolkata to catch eyeballs of local people.

Red FM has launched a campaign to celebrate its 10th anniversary in Kolkata. After organising 10 consecutive concerts, it has now put up a 20X10 billboard with an 8X6 booth in it for live radio shows between 5 pm and 9 pm, starting May 10.

The first of its kind studio-cum-billboard has been put up at Camac Street, which is one of the most popular youth hangouts in the city. The backlit billboard includes a sound proof studio to ensure noise free delivery of content.

The channel will run its usual 5-9 pm show, 'U-Turn' with RJ Praveen, from the booth for 10 consecutive days, with several RJs and television celebrities interacting with people.

Speaking about the innovation, Rajat Uppal, general manager, marketing, 93.5 Red FM, says, "The present campaign in Kolkata is yet another innovation from Red FM with an aim to catch considerable eyeballs and engage with our audiences."

The innovation targets every radio listener in Kolkata. The channel has spent Rs 60 lakh for the entire campaign to celebrate 10 years of its existence in Kolkata. It has erected a total of 15 billboards across the city and is also carrying out promotions via print and social media to reach out to the people (http://www.facebook.com/RedFM.Kolkata).

The title sponsor for the 10 year celebrations is India Gate Basmati Rice and the associate sponsors are Kamla Pasand, Pond's and Realtech Nirman.

93.5 Red FM is one of the largest radio networks in India with 50 stations.

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