The company executed an innovative outdoor campaign in Guwahati to launch its dairy whitener, Dailycious.
MOMS Outdoor Solutions, the outdoor arm of Madison World, has executed an innovative outdoor campaign to launch Mother Dairy's dairy whitener, Dailycious, in Guwahati.
Talking about the campaign, Dipankar Sanyal, COO, MOMS, says, "At MOMS, we look at solving our client's business needs using innovative, disruptive outdoor strategy and execution to create high level engagement for consumers."
The product has been launched in Guwahati as the brand's internal research showed Guwahati to be a potential market, along with the presence of proper distribution network there. The brand also has plans to expand this campaign to other cities like Mumbai and Hyderabad.