afaqs! news bureau

Mayank Khattar joins Milestone Brandcom as national creative director

He moves in from Bates Chi & Sercon, where he was executive creative director.

Out-of-Home (OOH) agency Milestone Brandcom, has appointed Mayank Khattar as its national creative director. He will lead the creative duties for the company.

Mayank Khattar joins Milestone Brandcom as national creative director
Mayank Khattar joins Milestone Brandcom as national creative director
Nabendu Bhattacharya, CEO and managing director, Milestone Brandcom, says, "With Khattar's experience and creative ideas, we are sure to further stretch the boundaries of disruptive creative communication, which in turn, will lead us to great award winning work for the roster of brands within our Group portfolio."

Prior to this, Khattar was executive creative director at Bates Chi & Sercon. He led the Castrol Power Play campaign for the APAC region there, which went on to win various regional awards for its innovative and creative use of digital media in driving consumer engagement.

Talking about his journey and his latest assignment, Khattar says, "As a mixed-media artist, I experiment with blending and transforming both traditional and unexpected items into pieces of self-expression. A creative mind needs a supporting environment and unrelenting passion. I feel I will get that support from the team at Milestone. I also hope that my experience will further help the work environment here to nourish and nurture young minds and reach the zenith of this industry. "

In a career spanning over a decade, Khattar has been instrumental in the execution of various award-winning campaigns. He led the team that designed Asia's first-ever YouTube takeover campaign for Castrol Global, with over 1.4 million views within one month.

He has also won a series of awards such as the Globes Award, B2B Marketing Award, London, the Dragon Promotional Marketing Award of Asia, and the BBC Digital Media Award.

Khattar has handled brands such as Castrol, Seagrams, Colgate, Nirula's, HP, Clove Dental, Dell, EMC India and Singapore, Nokia, Oracle, DuPont, AaramShop, Sun Microsystem, Adobe, Autodesk, Olx, and HDFC.

Khattar started his career as an art director and assisted award winning directors such as Pradeep Sarkar and Soojit Sircar. He was involved in projects like Piya Basanti - Ustad Sultan Khan, Aapki Dua - KK, and Ganga Behti Ho Kyon - Bhupen Hazarika.

He has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol.