afaqs! news bureau
OOH

Crayons wins outdoor rights for Kumbh 2019

The win came following a multi agency pitch.

Independent communications network Crayons, has won the rights of 700 outdoor sites of Kumbh 2019 at Prayagraj. Over 12 crore people from across the globe are expected to participate in this mass Hindu pilgrimage.

Crayons wins outdoor rights for Kumbh 2019
Raghu Khanna

Kumbh Mela is scheduled to last for a period of 50 days (15th January, 2019 to 4th March, 2019), though the gathering of people at Kumbh starts much earlier and lasts much later than the Mela period.

Raghu Khanna, CEO Crayons Outdoor Division - AmberOOH says, “With the exclusive rights of the outdoor properties of Kumbh 2019. We are offering branding opportunity covering key entry points of the Mela, railways station, bus stands, etc. Brands will have good visibility on all roads leading to Kumbh Mela."

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