Konica Minolta unveils phase II of PAN India brand marketing campaign via Metro trains

Konica Minolta Business Solutions India has launched the second phase of its PAN India brand campaign through metro trains in six cities: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.

After the initial campaign in Delhi and Mumbai, the second phase will feature 7 metro trains across 6 cities, starting June 23 in Delhi and Mumbai, and rolling out in other cities later.

Under the themes ‘Shaping New Heights, Together’ and ‘India Prints on Konica Minolta’, the campaign features branding on the exteriors and interiors of metro trains. The exterior displays aim for city-wide visibility, while the interiors provide information on Konica Minolta’s products and business solutions.

On this, Katsuhisa Asari, managing director, Konica Minolta Business Solutions India, said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”