Olyv launches first OOH campaign in Kolkata with Sourav Ganguly

Olyv, a digital lending platform, has launched its first Out-Of-Home (OOH) campaign with brand ambassador Sourav Ganguly in Kolkata

The campaign includes a hoarding at a key location in Kolkata, showcasing Olyv’s focus on providing access to funds and helping users improve their credit health.

“Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city,” said Sourav Ganguly. “The brand is committed to carrying the torch for resilience, trust, and pushing boundaries; values which deeply resonate with me. I am excited to be a part of this journey as we reach more Indians and empower them with financial access that’s truly inclusive.

Rohit Garg, CEO and Co-founder of Olyv, added, “This is a milestone moment for us as we take Olyv’s trusted digital promise to the streets. Launching our first OOH campaign with Dada in Kolkata is symbolic; it’s about celebrating resilience, trust, and the ambition to win together. We are excited to connect with more people, more communities, and help them unlock their financial potential.”