Statiq launches targeted hyperlocal EV campaign in South India

Statiq, an EV charging network provider, has launched the Hyperlocal EV Campaign across Hyderabad, Chennai and Kerala. The campaign aims to raise awareness of Statiq’s presence in South India through visibility, leadership, and local stories. Statiq operates a live charging network in urban and semi-urban areas, with chargers at malls, hotels, fuel stations, and highways, including FLUX DC fast chargers and AutoCharge points. The Statiq app supports users with features like Route Planner, Statiq Wallet for payments and rewards, and real-time charger updates.

Akshit Bansal, founder and CEO, Statiq, said, “Our Hyperlocal EV Campaign is about making EV infrastructure a reality for everyone in South India, especially in regions that have so far remained unconnected. We’re focused on bridging the gaps and ensuring that reliable, accessible charging is available not just in major cities, but across towns and emerging areas as well. As India moves towards clean mobility, we at Statiq are dedicated to deepening EV penetration and making every part of India truly EV-friendly and accessible.”

Raghav Arora, co-founder and CTO, Statiq, added, “Statiq’s strength lies in our ability to innovate for India’s unique needs. From FLUX fast charging to hyperlocal app features, we’re ensuring that every use enjoys a seamless, tech-driven charging experience. Our vision is to power the next wave of EV adoption across real India, one city at a time.”

The Statiq City Awareness Drive uses billboards and hoardings across Hyderabad, Chennai, and cities in Kerala (Kozhikode, Ernakulam, Thrissur, and Thiruvananthapuram) to promote local engagement and app usage. The campaign includes standees at charging stations, printed materials like origami fans and bookmarks in Delhi, city-targeted digital ads on Meta and Google, WhatsApp campaigns, hyper-local push notifications, in-app updates through Statiq Buzz, and collaborations with local influencers in Tamil, Telugu, and Malayalam to explain product features.