TRIOOH debuts with data-driven approach to OOH advertising

TRIOOH, an Out-of-Home (OOH) advertising agency, has launched with a focus on technology-driven, data-based media planning and execution. It offers services across planning, buying, execution, and events, aiming to help brands make informed media decisions with measurable results.

TRIOOH was founded to address gaps in the OOH industry by using data in the planning stage, not just after campaigns. This approach is based on the industry experience of its founder, Anuj Bhandari.

"We founded TRIOOH to reimagine what Out of Home can be in the modern marketing mix. The industry was never short on creativity—but it lacked the tools to make smarter, faster, and more accountable decisions. For too long, OOH planning was driven by habit, not insight. With TRIOOH, we’re bringing a data-first, intelligence-led approach to the space—one that empowers brands with real-time audience understanding, sharper targeting, and measurable outcomes. This isn’t just about placing ads; it’s about unlocking the full potential of OOH as a performance-driven, purpose-led medium. TRIOOH stands for a new era—where creativity meets clarity, and every placement has a reason. We’re here to help brands not just be seen, but truly connect, with impact they can see and measure", said, Anuj Bhandari, founder, TRIOOH.

Anuj’s vision for TRIOOH focuses on applying data and clear strategy throughout the media process. The team combines experienced professionals and new talent to deliver effective and flexible solutions. TRIOOH offers services in strategic partnerships, data-driven planning, and solutions tailored to current brand needs.

“OOH is no longer just about billboards. It's a data-driven ecosystem. At TRIOOH, we’re not just keeping up with that shift; we’re shaping it” said Bhandari.