Patanjali Pahwa & Urvi MalvaniaPublished: 5 Jul 2019, 6:19 PM
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Dish TV promoters may cash out for Rs 5,000 cr, Bharti Airtel to pick stake

Bharti Airtel, Warburg Pincus to buy Jawahar Goel's 58% stake at Rs 45-50 a share.

The promoters of direct-to-home (DTH) service provider Dish TV will be exiting the business by selling their stake to Airtel Digital TV, the DTH arm of telecom giant Bharti Airtel. Sources in the know said Bharti Airtel was likely to partner with private equity major Warburg Pincus and pay Rs 45-50 a share to the Goel family, the promoters of Dish TV, who would receive between Rs 4,800 crore and Rs 5,300 crore.

Dish TV promoters may cash out for Rs 5,000 cr, Bharti Airtel to pick stake

The sources said Airtel wanted to merge Dish TV with itself, which it would do through a share swap after acquiring the promoters’ stake, and an open offer for 20 per cent shareholding.

The deal, which could be finalised as soon as the next month, will mark the second major merger in the Indian DTH sector, after Dish TV’s acquisition of Videocon d2h in 2016. When contacted about the development, spokespersons for Dish TV and Airtel said they did not comment on market speculation.

The Goel family is going through a rough patch because of high promoter debt to the tune of Rs 16,000 crore, and has put 50 per cent of its shareholding in Zee Entertainment Enterprises on the block. At the end of the March 2019 quarter, the Zee promoters had pledged 66.18 per cent of their shareholding to the lenders. Dish TV is controlled and managed by Essel group Chairman Subhash Chandra’s brother Jawahar Goel.

Even in the case of Dish TV, the promoters have pledged 94.6 per cent of their 58 per cent shareholding in the company. Part of the money received from this deal will be used in repaying this debt, said sources. In an open letter in January, Subhash Chandra had said the acquisition of d2h was one of the group's mistakes. "My recommendation made to my brother Jawahar Goel to buy d2h from Videocon was one more key error, which cost me and Jawahar both a fortune," he had said.

On Wednesday, Dish TV’s share price closed at Rs 31.30, up 5.2 per cent from the previous day’s closing price, and the company’s market cap stood at Rs 5,763 crore. After the deal, the combined subscriber base of the merged entity will be 38 million.

Those in the know said negotiations between Airtel and Dish TV started in March, when the Goel family was asking for Rs 62 a share. However, given the emergence of JioFibre, and the debt burden of the promoters, negotiations have settled at Rs 45-50 a share.

Warburg Pincus had picked up a 20 per cent stake in Bharti Telemedia, the holding company of Airtel Digital TV in 2017. Bharti Airtel owns a 95 per cent stake in Bharti Telemedia.

Post-merger, sources reveal, Dish TV is likely to be the main brand under which the consolidated DTH operations will be housed. According to the Telecom Regulatory Authority of India (Trai) performance indicator report for the quarter ended December 2018, the Indian DTH sector has 70.5 million paying subscribers. The report said Dish TV held 40 per cent of the market share and Airtel Digital TV 22 per cent, meaning the merged entity would command a 62 per cent market share. The merger would also mean Tata Sky would be a distant second with a 25 per cent market share.

The merger will lead to further consolidation in the DTH sector, as the number of private players has been whittled down to four -- Tata Sky, Sun Direct (12 per cent market share), and Anil Ambani-owned Reliance Big TV (1 per cent market share), in addition to the merged Dish-Airtel Digital TV entity. Besides, DD Freedish, the distribution service by Doordarshan, currently has an estimated 22 million subscribers.

Dish TV and Airtel Digital TV’s combined operations would try to take on JioGigaFiber, which analysts say will target urban audiences at launch. Dish TV’s reach is more mass going up to semi-rural areas after its acquisition of Videocon d2h in its fold. The combined entity reported 23.7 million subscribers at the end of FY19. Airtel Digital TV has around 14 million subscribers, taking the combined subscriber base to 38 million.