afaqs! news bureau
OTT Streaming

Prime Video strengthens its partnership with Dharma Productions

The Vicky Kaushal-starrer movie is the second theatrical co-production that prime video is partnering with Dharma Productions.

Prime Video today announced that it will co-produce a new movie for theatrical release with Dharma Productions and Leo Media Collective. 

Following the theatrical release, the film will be available for streaming for Prime members in India and in more than 240 countries and territories. 

The Vicky Kaushal-starrer is the second theatrical co-production that prime video is associated with Dharma Productions. This move marks the prime video’s commitment to the growth of the content ecosystem in India, by joining forces with the best storytellers in the country. 

“As the first choice of entertainment, our aim is to super-serve our delightfully diverse customers in India with local stories that they can enjoy on any screen of their choice. We are committed to the growth of the Indian film industry and our recent foray into co-productions is a perfect example of this,” said Gaurav Gandhi, vice president, Prime Video, India. “Our association with Dharma for theatrical co-productions is a perfect extension of our existing deep association that includes licensed movies, direct-to-service premieres and Indian Originals across both series and films. After announcing Yodha as our first co-production, we are now thrilled to announce Anand Tiwari’s film as the next co-production with them. I am confident that Prime Video and Dharma Productions will together continue to deliver world-class cinematic experiences to viewers within India, as well as across the globe.” he added.

Karan Johar, Dharma Productions said, “Anand Tiwari’s upcoming film is special on several counts. It is helmed by a master storyteller, features Vicky Kaushal – a National Film Award-winning actor, and is also a natural progression of our association with Prime Video. Together with Prime Video, we have delivered some of the most memorable stories to audiences around the world. From direct-to-service premieres of Shershaah and Gehraiyaan, to giving a global reach to our theatrical ventures when they released on streaming, the worldwide success of our films is a testament to the strength of our association with Prime Video. We are thrilled to be collaborating with them across the spectrum of storytelling – licensing, original series, original movies and now theatrical co-productions.”

The announcement fortifies the successful half-a-decade long association between Prime Video and Dharma Productions. Prime Video’s expansive content library features multiple licensed Dharma classics that have acquired massive fan-following over the years, with several new films scheduled to release on the service post their theatrical release. In the last two years, Prime Video launched the highly successful Shershaah and Gehraiyaan, directly on the service, serving it to audiences in 240+ countries and territories. Taking a step further, earlier in the year, Prime Video also announced a slate of original series and movies with Dharmatic Entertainment. 

Have news to share? Write to us