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YRF collaborates with Netflix to form a new multi-year creative partnership
The two iconic entertainers will collaborate to create films and series to bring defining stories to audiences in India and across the world.
Yash Raj Films (YRF), collobrates with Netflix to form a new multi-year creative partnership. The two iconic entertainers will collaborate to create films and series to bring defining stories to audiences in India and across the world.
The first project to come out of this partnership is the character-driver thriller, The Railway Men, a four-part series starring R. Madhavan, Kay Kay Menon, Divyendu Sharma and Babil Khan, which is directed by debutant director Shiv Rawail.
The second, Maharaj, is a film marking the debut of actor Junaid Khan and also stars Jaideep Ahlawat, Sharvari & Shalini Pandey. The film has been directed by Siddharth P. Malhotra, whose last film Hichki was a global hit.
Monika Shergill, VP, Content, Netflix India, said, “We are passionate about serving our broad audiences with series and films that they connect with and love, and we want to do more of this. Yash Raj Films have defined the essence of Indian film-making. They are one of the most respected storytellers in the industry. From Kabhi Kabhie to Dilwale Dulhania Le Jayenge, War to Pathaan, their signature stories have been part of our lives and continue to fuel the zeitgeist. Together, we are confident that we can entertain the world with quality films and series like never before.”
Akshaye Widhani, CEO, Yash Raj Films said, “YRF’s mission is to create entertaining, inspiring and extraordinary stories from India for the world. Netflix is the biggest streamer in the world and offers us an opportunity to tell our stories in over 190 countries. Their belief in the ‘content-first’ approach, is noteworthy and synergistic with our ethos. This partnership will certainly push YRF as a storyteller to new audiences and allow them to consume Indian stories in their own languages too. India is a young and aspirational country. We have 1.4 billion stories to tell the world. We want to showcase our content, as well as provide a platform for our brilliant homegrown talent to a global audience.”