Brands come together to appreciate Cadbury Dairy Milk's new 'Kuch Khaas Hai' ad

When Mondelez India launched a revamped version of their iconic 'dancing girl' ad, social media went into a tizzy. The original ad showed a woman eating Dairy Milk, praying as her cricketer friend is playing, on the verge of a century. The revamped ad shows a woman cricketer on the pitch, batting while her male friend waits anxiously with the other spectators.

The original ad was launched with the intent of positioning Cadbury Dairy Milk as a delicacy that adults could also consume. While women in ads at the time were prim and proper, it was the first time we saw a woman dancing with reckless, celebratory abandon.

Some brands decided to join the conversation and congratulate Cadbury Dairy Milk and Mondelez for making such a progressive campaign. The ad was seen as striking a balance between nostalgia and being woke in the right measure and here are some of the tributes that brands paid to the new ad on Twitter.