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Rajamouli's moneymaker won the Oscar for the Best Original Song, beating Lady Gaga, Rihanna, and Diane Warren.
After Golden Globes, SS Rajamouli’s RRR has bagged yet another international accolade at the 95th Academy Awards. The film won Best Original Song for its hit title ‘Naatu Naatu’ at the Oscars, from a pool of nominees that included Lady Gaga’s ‘Hold My Hand’, Rihanna’s ‘Lift Me Up’, and veteran songwriter Diane Warren’s ‘Applause’.
The award was received by songwriters M.M. Keeravani and Chandrabose. Prior to the ultimate win, The Dolby Theatre in Los Angeles also soaked in the live performance of the song, by singers Rahul Sipligun and Kaal Bhairava. The duo was introduced by Louis Vuitton cladded Deepika Padukone.
The Oscar win has gotten a lot of Indian netizens meming and celebrating the Rajamouli moneymaker. The topicality of the event has also prompted brands to leverage the iconic moment for the Indian cinema.
Seeing RRR and Oscars trend across the social media in India, many brands have trickled into the wave of memes and celebrations surrounding the victory. Take a look.
Naatu Naatu echoes through the halls of history as RRR paves the way for India's first Oscar win. 🏆
Here's to an incredible journey and a legacy that will be remembered forever! 🕺🕺🎉@tarak9999 @AlwaysRamCharan @ssrajamouli @mmkeeravaani #ZEE5Global #GlobalDesi #NaatuNaatu pic.twitter.com/zX9RTOpGbP— ZEE5 Global (@ZEE5Global) March 13, 2023
Naatu Naatu Oscar win made India's day incredibly sweeteRRR
— zomato (@zomato) March 13, 2023
Canaatu believe it! 🤯🤯#NaatuNaatu just won at the #Oscars for Best Original Song 🕺🏽🕺🏽
Now every time you watch #RRRMovie on Disney+ Hotstar, don’t forget to dance when the song comes on! pic.twitter.com/cE1SQYrMzc— Disney+ Hotstar (@DisneyPlusHS) March 13, 2023
OscaRRR! ❤️
Can't feel our legs or arms anymore but we aren't complaining! 👯♂️
Join us in celebrating!#Oscars #Oscars95 #RRRMovie #JrNTR pic.twitter.com/rLDxSNWWOv— ZEE5 (@ZEE5India) March 13, 2023
Congratulations team RRR for delivering smiles to a billion people! You’ve made all of us proud!#NaatuNaatuSong #Oscars95 #RRR #Oscars2023Live #NaatuNaatuForOscars #Oscars pic.twitter.com/9xpW1HKseD
— Dunzo (@DunzoIt) March 13, 2023
Kumbhastalam Baddalakottesaam 💥
RRR’s Naatu Naatu winning the Best Original Song in the Oscars is all that we needed at the start of the week 👯♂️ pic.twitter.com/otVYe5vHyY— Spotify India (@spotifyindia) March 13, 2023
us and the award we pulled by eating jowar roti with chilli #Oscar pic.twitter.com/RVJTodsqIg
— Swiggy (@Swiggy) March 13, 2023
#NaatuNaatu and #TheElephantWhisperer just deliveRRRed a 'jumbo' order for 140 crore Indians. #Oscars2023 #Oscars pic.twitter.com/xcmPolutE1
— Meesho (@Meesho_Official) March 13, 2023