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Multiple brands took the opportunity to make puns, and push their own products while referencing the Ronaldo incident.
When footballer Cristiano Ronaldo moved a couple of Coca-Cola bottles off screen, he ended up grabbing headlines both personally and for the company. Coca-Cola lost nearly $4 billion in market share and its share price fell too.
Also Read: When Cristiano Ronaldo 'moved' millions for Coca-Cola
The meet was after the UEFA Euro 2020 match between Portugal and Hungary. Ronaldo – who is the captain of Portugal’s national football team – held up a bottle of water and mouthed the word ‘agua’, which is Portuguese for water.
Back home, Indian brands couldn’t help take a cheeky dig at what happened at the UEFA Euro 2020 press conference. On social media, brands referenced the event, finding a way to talk about their own products. The moment marketing trend was started by Fevicol and now different consumer brands have jumped on the bandwagon too. Take a look below -
Choose the hydration your skin deserves!
⁰#Euro2020 #Ronaldo #HydratedSkin #HappySkin pic.twitter.com/UOnM14ykaO— Dabur India Ltd (@DaburIndia) June 18, 2021
#Amul Topical: About beverages and football... pic.twitter.com/CNrNRY5KFV
— Amul.coop (@Amul_Coop) June 17, 2021
dinner suggestion: portuguese food with... water
— zomato (@zomato) June 16, 2021