Brands ride 'Art-Artist' social media trend...

A look at some of the creatives shared by brands on social media.

Social media has the magical power to make a meme or hashtag go viral. One of these trending issues these days has been #theartvstheartist challenge. Although the source of the meme remains unknown, netizens are sharing a two picture collage of the 'art' and the 'artist'. While many have shared original artworks along with the picture of the artist, individuals have even shared quirky recipes - uncooked food vs final served food. Even the Mumbai Police took the challenge and tweeted about its efficient traffic cops controlling the road traffic.

Hopping onto the bandwagon, brands have taken up the challenge to share the goodness of their products in an artistic manner. Here's a look at some of them:

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We source our grocery and food from the greatest artist, Nature! #bigbasket #TheArtVsTheArtist #OrganicFarming #OrganicFood #GroceryShopping #WheatCookies #WholeWheat

A post shared by bigbasket (@bigbasketcom) on Jan 21, 2020 at 6:32am PST

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Many arts, one 'real' artist. #TheArtVsTheArtist

A post shared by realme (@realmemobiles) on Jan 27, 2020 at 6:50pm PST