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Instagram Reels now supports 60-second videos; it’s a move to stifle rivals TikTok and YouTube Shorts

Creators are more likely to cross-post videos from other apps to Reels that, until now, used to limit videos to 30 seconds.

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afaqs! news bureau
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Instagram Reels now supports 60-second videos; it’s a move to stifle rivals TikTok and YouTube Shorts

Creators are more likely to cross-post videos from other apps to Reels that, until now, used to limit videos to 30 seconds.

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Instagram now supports 60-second videos on Reels, its short-video offering on the app. This move, aimed at rival TikTok and others is a calculated one.

A healthy percentage of videos posted on Reels are originally posted on TikTok. But, because Reels, until now, allowed only 30-second videos, creators suffered because viewers could not enjoy the entirety of their videos. No more.

Also Read: YouTube rolls out its short-video offering 'Shorts’ globally; to tackle TikTok for category supremacy

Instagram Reel’s move, we feel, while aimed at TikTok also affects a new rival - YouTube Shorts that also supports 60-second videos. Shorts which was available in a handful of countries (including India) till last year enjoyed a global rollout in July 2021.

What’s interesting to note here is that Reels and Shorts do not have a separate app. Both are part of the Instagram and YouTube apps respectively. This, unlike, TikTok that has an app of its own.

Cover photo by Souvik Banerjee on Unsplash

YouTube Shorts Instagram Reels TikTok
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