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Mumbai Police Mumbai Police/Twitter
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Mumbai Police Mumbai Police/Twitter
Uses memes and pop culture references to spread calm and make people aware of dos and don’ts against COVID - 19.
Mumbai police like any other force is serious about its work. But, it does know to add in a bit of humour while getting work done. And this is seen best on its Twitter handle where the force regularly doles out important information, dos and don’ts, and news but using the best of memes and pop-culture references.
The COVID - 19 outbreak has prompted governments to initiate precautions such as social distancing and self-quarantine to stop the virus’ spread. This, of course, upped the anxiety meter of many people.
Staying true to its identity, Mumbai Police took to Twitter to talk about these measures whilst acting as a calming force.
Jo Virus Hai Vo Phaillane Ka Nai! #TakingOnCorona #Coronavirus #CovidIndia pic.twitter.com/en3BHGFohh
— Mumbai Police (@MumbaiPolice) March 19, 2020
For starters, it used a meme to emphasise the importance of social distancing. The post which read 'Bulati hai magar janeka nai' meant 'Don't go even if she calls.'
You may be ‘Home’, but not ‘Alone’. We are with you in this fight against Coronavirus. #TakingOnCorona #Coronavirus #CovidIndia pic.twitter.com/V8OaNUJqkT
— Mumbai Police (@MumbaiPolice) March 20, 2020
And the force shared another pop-culture reference from the 'Home Alone' movie reiterating that you're not alone when you self-quarantine, the force is with you.
Over the years, Mumbai Police has created a niche for itself when it comes to its Twitter posts that spell out the required information while being witty at the same time. Here are some of the best ones.
Cybersecurity
You seriously believed that??? ‘Bazinga’ ! #BeCyberSmart pic.twitter.com/akGcqfb5ot
— Mumbai Police (@MumbaiPolice) March 13, 2018
Women's Day
We won’t ‘Let It Go’ , if you don’t respect her NO! #WomensDay #WomensWeek #IWD2018 pic.twitter.com/l0RrJgjfj2
— Mumbai Police (@MumbaiPolice) March 7, 2018
Road safety
We are very ‘taken’ with friends such as these! #SafetyFirst pic.twitter.com/0BYplw3xYm
— Mumbai Police (@MumbaiPolice) March 5, 2018
Drugs
What you think you will get when you do drugs - A Real High!
What you actually get - A lifetime low! #SayNoToDrugs pic.twitter.com/wbsOFCMBYV— Mumbai Police (@MumbaiPolice) June 14, 2018
Neighbourhood Watch
We have an added advantage of Alert Citizens as “Force Multiplier”#NeighbourhoodWatch pic.twitter.com/jxi0MOnGgd
— Mumbai Police (@MumbaiPolice) April 23, 2018
On March 19, 2020, Prime Minister Modi addressed the nation where he stressed on social distancing and announced a janata (public) curfew on Sunday (March 22, 2020) from 7am to 9pm.
In India, the number of people infected with COVID - 19 has crossed 200 and resulted in four deaths.
CM Uddhav Thackeray announces that from this Midnight, all workplaces will remain closed till 31st March.
This is applicable in Mumbai, MMR Region, Pune, Pimpri Chinchwad and Nagpur.
Govt offices to operate at 25% attendance.
(1/2)— Aaditya Thackeray (@AUThackeray) March 20, 2020
Maharashtra which has seen the highest number of cases (50+) in the country has decided that all essential services will remain closed till 31 March, 2020.