Last updated : October 27, 2006
pharmaceutical and healthcare company Goldshield, promoted by Ajit Patel, has launched a wellness magazine, called 'Complete Wellbeing', in India. The group has floated a 100 per cent subsidiary company in India, called Complete Wellbeing Publishing.
The magazine is targeted at both men and women, but primarily from metros and mini metros.
'Complete Wellbeing' will hit the stands on November 1, 2006. Priced at Rs 75, the initial print run will be 50,000. The Indian edition will be the first edition of the magazine; international editions could follow in the future
'Complete Wellbeing' is being touted as a 'feel-good lifestyle' product. The first issue will have a cover story on a survey done by Synovate on wellbeing. In addition, it will carry editorial content provided by professionals in the wellbeing sector. Among these are Joanna Dove of the Deepak Chopra Center, New York; Richard Firshein; Rajan and Minnu Bhonsle; Ryan Harrison; and Master Del Pe.
For distribution, besides going the conventional way, the publishing group plans to enter into tie-ups with gymnasia, health clubs, pharmacies, Yoga zones, corporate offices and other related businesses where the target group is expected to be present.
According to Manoj Khatri, editor-publisher, 'Complete Wellbeing', "This magazine is for people who have reached a certain stage of life and are doing really well and looking forward to satisfying their higher needs. These needs can be emotional, psychological or related to health. There are various publications that have pull-out sections on wellbeing once in a while. There is no other product out there in the market which treats these issues in a holistic manner. 'Complete Wellbeing' will fill that gap. The content will be valuable and such that even a layman will understand it and find it beneficial."
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