9.9 Mediaworx launches CFO India

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing
Last updated : October 28, 2009
The magazine will cater to CFOs across all sectors in the country

9.9 Mediaworx, promoted by Pramath Raj Sinha, is ready to roll out its next print offering in a few days. The magazine, called CFO India, will cater to chief financial officers across sectors in the country.

With a cover price of Rs 50, the inaugural issue of the magazine will have 56 pages. The group has decided to come out with a controlled print run of 5,000 copies, as of now. The B2B magazine plans to maintain a ratio of 75:25 for content and advertising, respectively, in its editions.

Talking about the new magazine, Pramath Raj Sinha, founder and managing director, 9.9 Mediaworx, says, "We already operate in this space. We do a lot of events targeted at CFOs and we also have a CFO Institute, a subscription-based peer group. Therefore, adding a print initiative completes the trajectory."

He adds, "Our business is about targeting communities, and this (CFO India magazine) is something we wanted to do for some time now. But prior to launching the print publication, we first wanted to build the connect through other initiatives, such as online and events."

Sinha says that the company isn't too perturbed about the turmoil in the print industry, with newsprint prices expected to soar high again. "I think we are very clear -- there is a big change in the market and people are moving away from print. But since ours is a community building business, there will always be some people who will continue to access print. Also, we are following a controlled circulation model."

The cover story of the inaugural issue is on Koushik Chatterjee, group CFO, Tata Steel.

This monthly magazine will be a dedicated effort to help groom the next generation of finance leaders. The company already has several activities targeted at the financial leaders, including CFO Institute, annual summits, bimonthly briefings and professional networks.

About the content mix of the magazine, Anuradha Das Mathur, co-founder and director, 9.9 Mediaworx, who is also the editor of the magazine, says, "The magazine has been designed to reflect the responsibilities of the person who is also the most financially skilled person in any company, or is in the top league of the management. It is an attempt to acknowledge people with a global outlook."

She adds that despite CFO being one of the most watched spaces, "It surprises me to see that there is such a vacuum in the space, as far as publications catering to this particular segment are concerned."

Mathur adds that though CFO magazine by The Economist group was launched, it was shut down some time back, creating a void in the market. "We want to fill that gap, and at the same time, step out of the usual B2B space and give something interesting," she adds.

The magazine has roped in Don Durfee, former editor, CFO Asia in its advisory panel and Bennett Boyles is the contributing editor, amongst other big names.

The content mix of the magazine will include sections such as CFO profiling, which is a personality-based segment and will also have perspectives from other CXO level people. The magazine will scan the environment for useful content for its audience and pick relevant information. For this purpose, it has formed an association with McKinsey Quarterly, an online journal of business management strategy; and Financial Executives International, an association for CFOs and other senior finance executives.

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First Published : October 28, 2009


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