Restructuring at Lowe: Joseph George, Tarun Chauhan and Anaheeta Goenka elevated

By Antara Ghosal , afaqs!, New Delhi | In Advertising
Published : May 24, 2010
As part of the second phase of restructuring at Lowe, Joseph George, Tarun Chauhan, both currently the executive directors and Anaheeta Goenka, presently the executive vice-president, have been elevated to the posts of deputy CEO, president and executive director, respectively

The top management of Lowe Lintas has just been restructured. Joseph George, an executive director at Lowe, is taking on the larger role of deputy CEO. Tarun Chauhan, currently an executive director at the agency, has been elevated to the post of president. Also, Anaheeta Goenka, who is currently the executive vice-president, has been elevated to the post of executive director.

R Balakrishnan (Balki), chairperson, Lowe Lintas, confirms the news. "All of them have been doing a wonderful job in the agency; and it was the right time to give them bigger responsibilities," he tells afaqs!.

George, a Lintas veteran, will now be working with Charles Cadell, chief executive officer, in looking after the overall functioning of the agency. George started his career as a planner in 1991. After a stint at Leo Burnett, he joined Lowe and has been in the agency for the last 19 years.

Tarun Chauhan, in his new role, will work with George and will handle a broader portfolio of clients. In addition, Chauhan will continue heading Lintas Productions, the film production unit of Lowe Lintas.

Chauhan is excited about his new role. While talking to afaqs!, he says, "The purpose of restructuring is to prepare the agency for the next four to five years for better growth, newer businesses, and delivering the best of services to the existing businesses."

Chauhan started his career with MAA Bozell, Hyderabad, in 1991. This was followed by stints at Mudra Hyderabad and Saatchi and Saatchi. Before joining Lowe towards the end of 2001, he spent some time with JWT Mumbai as well. At Lowe, he mostly looks after non-Lever brands such as Bajaj, Idea and the Tata group. Although Chauhan is based in Mumbai, he also oversees operations in Pune and Hyderabad.

The agency is planning to tie up with an external company for print production services; and Goenka will probably head the unit, in addition to her existing role.

This is the second phase of restructuring at Lowe. In the first phase, Amer Jaleel and Arun Iyer were appointed to lead the creative function of the agency as co-NCDs. Also, Madhu Noorani, an old hand at the agency, took on the role of chief creative planner.

The first phase saw some changes in the Bengaluru and Delhi offices as well. Deepa Geethakrishnan, who handled the creative output of the Bengaluru office, moved to Mumbai. In turn, Rajesh Ramaswamy and Abhijit Ghosh headed the creative for the Bengaluru branch of Lowe Lintas.

In Delhi, Mohit Beotra moved out and Naveen Gaur, ex-McCann Erickson, joined in his place.

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