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Advertising

Soft masculinity from 'fathers raised by daughters' shines in Tanishq’s Father’s Day spot

Leena Gupta from Talented.Agency is the writer behind the ad, and Ria Singh of Bubblewrap Films is the director.
Advertising

Cannes Lions 2024: 15 more shortlists for India

The Indian contingent's shortlist tally stands at 18.
Marketing Initiative

Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan

The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
Advertising

Blackberrys teams up with Randeep Hooda to celebrate dads who inspire to #KeepRising

Hooda pays an ode to his father for being the wind beneath his wings and for pushing him to achieve his true potential.
Brands

Public Eye and IBFAN submit a request to SECO for action against Nestle's unethical business practices

The NGOs claim that Nestle has "double standards" and contains excessive added sugar, violating WHO regulations.
Digital

FCB Group India brings together brands and platforms with its 'FCB NOW' program

The program is aimed at bringing key industry players to develop new-age solutions.
Marketing

Bombay HC grants Karan Johar relief over misuse of his name in film ‘Shaadi Ke Director Karan Aur Johar’

The film was originally scheduled for a release on 14 June, Friday.
Advertising

Pepperfry's Father's Day campaign showcases the discerning nature of a father upon receiving a gift

The campaign video showcases the Indian Dad, who evaluates prices, warranties, and every detail before approving anything.
OOH

Ads on biz premises, balloons and skywalks also included under BMC’s draft policy for OOH

Guidelines for digitised hoardings are also expected soon.
Advertising

SRK steals the show in Myntra's 'Trend IRL' campaign

The campaign aims to convey that true fashion statements are made in everyday life.
Marketing Initiative

Castrol India launches new EDGE range with TVC featuring Shah Rukh Khan

The TVC is part of a comprehensive 360-degree marketing campaign that spans multiple platforms, including a teaser video, print, digital, influencer amplification, and OOH advertising.
Advertising

Blackberrys teams up with Randeep Hooda to celebrate dads who inspire to #KeepRising

Hooda pays an ode to his father for being the wind beneath his wings and for pushing him to achieve his true potential.
Brands

Public Eye and IBFAN submit a request to SECO for action against Nestle's unethical business practices

The NGOs claim that Nestle has "double standards" and contains excessive added sugar, violating WHO regulations.
Digital

FCB Group India brings together brands and platforms with its 'FCB NOW' program

The program is aimed at bringing key industry players to develop new-age solutions.
Marketing

Bombay HC grants Karan Johar relief over misuse of his name in film ‘Shaadi Ke Director Karan Aur Johar’

The film was originally scheduled for a release on 14 June, Friday.
Advertising

Pepperfry's Father's Day campaign showcases the discerning nature of a father upon receiving a gift

The campaign video showcases the Indian Dad, who evaluates prices, warranties, and every detail before approving anything.
OOH

Ads on biz premises, balloons and skywalks also included under BMC’s draft policy for OOH

Guidelines for digitised hoardings are also expected soon.
Advertising

SRK steals the show in Myntra's 'Trend IRL' campaign

The campaign aims to convey that true fashion statements are made in everyday life.