Kan Khajura Tesan, Kissanpur win again

By afaqs! news bureau , afaqs!, Mumbai | In Advertising
Published : October 09, 2014
Lowe Lintas + Partners picks up a silver and bronze at the Jay Chiat Awards.

Lowe Lintas + Partners has bagged not one but two awards at the annual Jay Chiat Awards. Their work for Hindustan Unilever won two awards this year, making it the first time that an Indian agency has won two awards at the prestigious show.

Both wins for the agency came in the category of 'Product/ Service Creation' in the international awards. While their work for Kissan - 'Little Farmers of Kissanpur' won silver in the category, the much-celebrated 'Kan Khajura Tesan' took home a bronze. Incidentally, the silver win for Lowe is the highest award for any Indian agency at Jay Chiat.

Joseph George, CEO, Lowe Lintas + Partners said, "These wins are a first for Lowe Lintas, HUL and India. And that is special. The Global Jay Chiat Awards are considered to be the toughest to win in strategic excellence; and given our singular bias towards effectiveness awards; these wins are even more precious for us."

Now into its 18th year, the 2014 Jay Chiat Awards were presented at the 4A's Strategy Festival that was held from October 5-7, 2014 in Chicago, U.S. The key criteria for winning an award here are a great strategic idea; a powerful, creative manifestation of the idea; and a clear link between the two.

Anaheeta Goenka, executive director, Lowe Lintas said, "Both our campaigns have been recognised by multiple award shows at a country, regional and global level. While the Kissanpur win is about a great strategy that was 'naturally seeded'; KKT was about providing entertainment to media-dark areas by turning a mobile phone into a radio station. We're grateful to the jury for recognizing two very local ideas and celebrating them on a platform as big as Jay Chiat."

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